Technological proliferation in the 21st century has revolutionized the way we live and conduct business. For instance, mobile devices adoption rate has reached 80% in 2016 with the average smartphone conversion rate standing at 64%. As a result, commerce went into the digital sphere where sellers meet and engage potential buyers for their products. Consequently, SEO marketing strategies had to transform to fit current times.
The expert of Semalt Digital Services, Oliver King explains five reasons why marketing strategies should get mobile-friendly.
1. Time Spent on Mobile Devices is Increasing
Only in 2016 year, the average American citizen spends at least 10 hours online every day, preferring mobile phones and tablets to other devices. The total amount of time spent online annually clocks at 500 hours providing huge opportunities for businesses to engage potential clients without the risk of disrupting their daily routines and lives. Mobile marketing therefore comes across as a prerequisite for commercial entities as they can get real time consumption patterns and market demands enabling them to choose the right time to introduce a product and sell.
2. App Stores are Shoppers’ Paradise
Search engines have a preference for mobile-friendly shopping websites. At such websites, consumers can compare prices, order and pay for desired goods and services from their mobile devices directly. Mobile marketing makes all these operations hence the need for businesses to digitize marketing strategies.
3. Market Growth
When employing marketing strategies, you want to cast your net wide and tap the largest population possible. The audience can be involved basing on the interest which leads to consequently sales. The popularity of mobile devices as the preferred tools of communication across demographic boundaries makes them reach wider market segments. Their portability, affordability and user friendliness endear these devices to their owners and users. Manufacturers of modern devices keep responding to the aforementioned metrics in efforts to increase sales revenue. Consequently, marketers ought to tap into this wide reach to engage their target audience.
4. SMS Opening Rates are Higher than Email
Short Message Service (SMS) functions on mobile devices enable owners to open and read messages within 3 seconds. This open rate ranks at around 98% making SMSs the best platform to engage potential customers as compared to email marketing and other targeted platforms. In this case, all marketers have to do is compose short, precise and informational messages that evokes curiosity in potential clients, making them want to conduct more research on the company or product.
5. E-commerce is Synonymous with Mobile Marketing
Every business entity large or small now incorporates a user-friendly mobile application to complement their website. Such is the case with e-commerce giants such as Amazon and eBay. These platforms allow businesses to engage in SEO and content marketing, introduce their goods and services, conduct product talks and close sales seamlessly within a short time span all on the consumers’ mobile devices.
The integration of mobile devices in our daily life keeps growing when gadgets are evolving to cover more functions. In turn, digital and mobile marketing will consequently force SEO marketers employ cohesive mobile marketing plans that can attract digital consumers.